Activism
Make a Difference
Leaping Bunny
Cruelty-free standard for companies producing cosmetic, personal care, and household products. The Leaping Bunny Program provides the best assurance that no new animal testing is used in any phase of product development by the company, its laboratories, or suppliers.
Make Mine Chocolate!
Each year, unwanted, former Easter rabbits fill local rabbit rescues and humane societies. The goal of the “Make Mine Chocolate!™” campaign is to break the cycle of acquisition and relinquishment by educating the public about the responsibilities involved in keeping a companion rabbit before a rabbit is brought home.